Tuesday, September 28, 2021 — Today Ringo Starr released his new video “Let’s Change The
World,” the lead single off his current EP Change The World Change The World Change The World. The song and video deliver
a welcome dose of hope and Starr’s trademark optimism. The song was written by Joseph
Williams and Steve Lukather, both of whom also played on the track, with backing vocals by
Amy Keys, Zelma Davis, Billy Valentine and Darryl Phinnessee.
Lukather also appears in the video, which was created in collaboration with Kids In The
Spotlight, a nonprofit that provides a platform for foster care youth to tell their stories
through film. These underserved youth write, cast, and star in their own short films, and the
experiences help them to heal and grow, as well as to prepare and lay the groundwork for
future employment opportunities.
“Let’s Change The World! I wanted to make this video with kids
because they are our future and this is for them. They deserve clean
water and fresh air. I believe we should leave this planet in better
shape than we found it for our kids, and right now we are not doing
that. Half the world is on Ure and the other half is under water. We
have got to change, and I believe we can. Peace and love, Ringo.”
KITS was the perfect organization to partner with to fulfill Ringo’s vision for the video. The
kids were involved in the entire process, including a zoom meeting with Ringo where they
discussed the concept and shared some of their ideas, such as using a huge screen
displaying images, fire-fighters putting out fires, smoke machines, and showing how this
video could become an anthem of acceptance and fighting the effects of global warming.
On the shoot days, which took place in Los Angeles on location by Starr’s Peace Sculpture in
Beverly Hills Park, and at the Standard Vision Studios in Glendale, they were able to shadow
and assist in all areas including directing, lighting, choreography and photography.
“The collaborative effort between Kids In
The Spotlight and Ringo Starr to create the
music video for “Let’s Change The World,”
is a perfect example of the opportunities
our organization strives to bring youth in
foster care year round,” said KITS Executive
Director, Tige Charity. “The experience our
youth had in bringing Ringo Starr’s positive
message to life through film and music is a
memory they will have forever.”
Both during pre-production and on the
production days, many of the kids
contributed ideas for set-ups, wardrobe choices, etc. For instance, Santiago Chavez is a KITS
Alumni and budding director, and shadowed the video’s director David Mahmoudieh on the
shoot on the first day. Rodney Jackson-Brown, another KITS foster youth, is an aspiring writer
and actor, who helped conceptualize and appeared in the video on both shoot days.
(Rodney actually won the KITS National Foster Youth Screenwriting Contest with his script
“Bully”, which David Mahmoudieh also directed).
“I have been working with the foster youth of Kids In The Spotlight
for the past six years now, watching so many of them come of age
as actors, writers and future directors,” said director David
Mahmoudieh. “KITS provides them with a truly transformative
platform, where they can channel their experiences within the foster
system and life in general into Ulms that represent their identity. All
of these kids have their own stories and KITS nurtures them into
storytellers. I am continually blown away by the variety of unique
voices in the program, and working with them on the ‘Let’s Change
The World’ music video demonstrated the kids’ ability to apply their
skills as storytellers to a whole new platform. One of the KITS
a\rmations is ‘I can do great things, because I was created to do
great things.’ In Ringo and the positive message of his song, they
found the perfect partner to do just that.”
“These kids were so great to work with,” added Ringo. “I loved the
way they jumped in and I think it turned out great. I want to thank
each and every one of them for being so peace and loving and
giving their all.”
Here is some more information on the KITS kids who participated and quotes from some of
them about their experience:
“This music video is all about changing the world. Ringo is not
enough to change the world, we’re not enough to change the world.
It’s got to be all of us. You can change the world by doing it your
own way. We can help people in need, homeless, people who are
sick…. we can be 10 times stronger if we work together. I was so
honored to work with KITS and Ringo on his music video, and I hope
that everyone who watches it will do their part in changing the world
for the better.” – Rodney Jackson-Brown, 23, KITS Program
Participant.
“It was surreal having the chance to collaborate with Ringo, and I
couldn’t believe that KITS and the director trusted me to help bring
this music video to life. This video brings you nothing but joy, it
brought me joy! Most of the time I’m sitting around sad, walking
through my life sad. I just felt happy when I was there with Ringo
and having him play his song with everyone dancing and jumping
around… there was no way that was real! Changing the world
means peace, no violence… accepting others. I feel our biggest
problem is acceptance. The more accepting you are, the more at
peace you are.” – Daniel Williams, 21, KITS Program Participant.
“As an aspiring artist, I always remember how KITS helped me
believe that I was capable of achieving great things. Collaborating
with Ringo Starr, a living legend, was a dream come true and proof
that you can speak things into existence.” – Aliah Monae, 23, KITS
Program Alumni.
“Giving our current circumstances with life right now, We all just
need a good laugh, a good smile. That’s how I think people will feel
listening to this.” – Daniel Williams, 21, KITS Program Participant.
“I want people to be nicer to the planet because it matters!” – Billy
Jones, 22, KITS Program Participant.
KITS Youth who were involved: KITS Youth who were involved: KITS Youth who were involved:
– Lania Whiteside Lania Whiteside Lania Whiteside – Helped conceptualize
music video with Ringo via Zoom, also was
an extra during production
– Aliah Monae Aliah Monae Aliah Monae- Helped conceptualize
music video with Ringo via Zoom
– Aisa Johnson Aisa Johnson Aisa Johnson – Helped conceptualize
music video with Ringo via Zoom
– Ezekiel Almonte Ezekiel Almonte Ezekiel Almonte – Helped conceptualize
music video with Ringo via Zoom, also was
an extra during production
– Santiago Chavez Santiago Chavez Santiago Chavez – Helped conceptualize
music video with Ringo via Zoom, also was
an extra during production
– Daniel Williams Daniel Williams Daniel Williams – Helped conceptualize
music video with Ringo via Zoom, also was
an extra during production
– Tatiahna Bentley Tatiahna Bentley Tatiahna Bentley – Helped conceptualize
music video with Ringo via Zoom, also was
an extra during production
– Rodney Jackson-Brown Rodney Jackson-Brown Rodney Jackson-Brown – Helped
conceptualize music video with Ringo via
Zoom, also was an extra during production
– Bai-inga Bangura Bai-inga Bangura Bai-inga Bangura – Helped
conceptualize music video with Ringo via Zoom, also was an extra during production
– Billy Jones Billy Jones Billy Jones – Helped conceptualize music
video with Ringo via Zoom, also was an
extra during production, and is the kid with
the cool dance moves throughout the video
(*Note: He’s been with the program for a
number of years and is currently trying to
start a career as a dancer and
choreographer. He taught himself to dance
and has a great backstory).
Non-KITS Youth that were involved: Non-KITS Youth that were involved: Non-KITS Youth that were involved:
KITS also cast some younger children to be
extras in the film, including: Ebony Jewel
Charity, Cari Daniels, Zoe Rawlings, Naviah
Hines, and Isaac Grijalva.
In addition, creative students from
Hollywood High School and Santa Susana
High School were cast to be extras. And the
younger kids who comprise the
“Beatlettes” (as they were fondly called
during the shoot) are not foster kids but are
KITS-affiliated.
Change The World Change The World Change The World is available
everywhere digitally and on CD and
cassette; the 10” vinyl releases November
19, 2021. The EP contains 4 tracks – “Let’s
Change The World,” “Just That Way,”
“Coming Undone,” and “Rock Around The
Clock” — all the songs were recorded at
Starr’s Roccabella West studio. Creating songs that span the spectrum of pop, country,
reggae and rock and roll and featuring frequent and new collaborators, including Joe Walsh,
Linda Perry and Trombone Shorty, Fully Fullwoood and Tony Chin, and many more. For more
information on the record and a full list of credits click here:
https://umusic.app.box.com/s/vuf5trer9wre77rbwv0355b2zc9i3fwy
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About Kids In The Spotlight [KITS]: About Kids In The Spotlight [KITS]: About Kids In The Spotlight [KITS]:
KITS is a 501(C)3 nonprofit organization with a mission to help foster youth confront,
address, and overcome their psychological, emotional, and developmental trauma through
transformative storytelling and filmmaking. The organization provides foster youth with the
skills needed to maintain employment, pursue higher education, and become stable and
productive members of society. Donations are welcome to help continue the incredible
impact the program offers these amazing youth. To learn more and donate to KITS, visit
bit.ly/supportkits or simply text GIVE to 833-514-0427. To buy tickets to the upcoming KITS
Awards on November 6, 2021 at the Orpheum Theater, visit https://www.kitsinc.org/events.
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MEDIA CONTACTS:
Elizabeth Freund (Ringo)
Beautiful Day Media / elizabeth@beautifuldaymedia.com
Sujata Murthy, UMe Sujata.murthy@umusic.com
Todd Nakamine, FunHouse Ent. Todd@funhouse-ent.com
Shane Arman (KITS/AllisonPR) Shane.Arman@allisonpr.co